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文章阅读:人力资源相关的文章。
中文书籍阅读:新书采购中。空档期打算重新回顾12月书籍《上流法则》
英文书籍阅读:《理性的仪式》英文版。---从公共知识/公共理性解释媒体/广告的传播影响力。
节选: Perhaps this is one reason why inward-facing circles help in coordination.
Although advertising’s overall social significance is often acknowledged, it is not at all clear exactly how it works.Here I argue that advertising can be partly understood in terms of common knowledge generation.
women’s magazines “bring out of the closet women’s lust for chat across the barriers of potential jealousy and prejudgement. What are other women really thinking, feeling, experiencing. . . . All can participate in this one way in a worldwide women’s culture.” To understand how the mass media generate common knowledge, we should look at advertising campaigns for products that need it the most, namely “coordination problem” goods.
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