在市场营销或经济领域中“hit-and-run”该怎么翻译？

本小白最近在翻译一篇外文文献，里面出现有“hit-and-run”的词句我不懂是什么意思，不知有没有专业的中文词汇与之对应，还请大神帮助。
例句是：
1.Deregulation allows any American carrier to serve any airport pair creating the potential for ‘hit- and-run’ entry, limiting monopoly market power .
2.The defense against this in the deregulated American domestic aviation industry is from low barriers to entry permitting ‘hit-and-run’ competition

英文意思其实应该都知道，题主主要是想问问有没有专业词汇。
这个实际上就是“骚扰”战术，对市场的“扰动退出”策略。

就是打了就跑hhhhhh，潜在竞争者进入市场谋取短期利润，当市场中的已有企业降低价格以回击新竞争者时，竞争者便立刻退出市场。

希望对你有帮助，请采纳我的答案，谢谢。

打了就跑的竞争

打了就跑的竞争发生在公司暂时进入一个市场，然后在超常利润枯竭时离开。

打了就跑的竞争被认为是一个完全的可竞争性市场的特征。可竞争性市场的进入和退出壁垒较低。因此，如果行业内的企业利润丰厚，会刺激新公司进入来获取超常利润。

当行业不再是超常利润时，企业的退出并没有过多的成本，离开是很容易的。

打了就跑的竞争会使价格和利润变低。如果市场是完全竞争的，企业可能希望从事某种形式的限制性定价躲避打了就跑的竞争带来的破坏。

如下是英文供你更直观参考：

Hit and run competition
Tejvan Pettinger September 27, 2013
Hit and run competition occurs when a firm temporarily enters a market and then leaves when supernormal profits are exhausted.

Hit and run competition is considered to be a feature of a contestable market. A contestable market has low barriers to entry and exit. Therefore, if firms in the industry are making supernormal profits, there is an incentive for a new firm to enter and take advantage of the high profits.

If the industry no longer makes supernormal profits, it is easy for the firm to exit and leave without excessive costs.

The threat of hit and run competition may be sufficient to keep prices and profits low. If the market is perfectly contestable, firms might wish to engage in some form of limit pricing to avoid the disruption of hit and run competition.

我的答复希望对你有帮助：

打了就跑的竞争

打了就跑的竞争发生在公司暂时进入一个市场，然后在超常利润枯竭时离开。

打了就跑的竞争被认为是一个完全的可竞争性市场的特征。可竞争性市场的进入和退出壁垒较低。因此，如果行业内的企业利润丰厚，会刺激新公司进入来获取超常利润。

当行业不再是超常利润时，企业的退出并没有过多的成本，离开是很容易的。

打了就跑的竞争会使价格和利润变低。如果市场是完全竞争的，企业可能希望从事某种形式的限制性定价躲避打了就跑的竞争带来的破坏。

如下是英文供你参考：

Hit and run competition
Tejvan Pettinger September 27, 2013
Hit and run competition occurs when a firm temporarily enters a market and then leaves when supernormal profits are exhausted.

Hit and run competition is considered to be a feature of a contestable market. A contestable market has low barriers to entry and exit. Therefore, if firms in the industry are making supernormal profits, there is an incentive for a new firm to enter and take advantage of the high profits.

If the industry no longer makes supernormal profits, it is easy for the firm to exit and leave without excessive costs.

The threat of hit and run competition may be sufficient to keep prices and profits low. If the market is perfectly contestable, firms might wish to engage in some form of limit pricing to avoid the disruption of hit and run competition.

不玩儿棒球看不懂吧？
这是一个棒球术语，打带跑战术，就是边打边看的意思。

文章翻译可以找北京译顶科技，这家不错，我们实验室翻译都是找的这家。