Efraim Turban，Social Commerce — Marketing, Technology and Management （2016）

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Efraim Turban_Social Commerce_Marketing Technology and Management_2016.pdf (8.84 MB, 需要: 50 个论坛币)

2018-3-11 20:27:42 上传

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我个人推荐的一本新概念的营销学教科书（330页），主要针对电商的发展需求，MBA或者总裁班MBA最适合。纯正PDF版，就是可以编辑，拷贝啦。因为是纯正数字版，所以很小，只有8Mb，扫描版起码几十个甚至上百M。
Efraim Turban • Judy Strauss • Linda Lai新书
2016版的
Social Commerce
Marketing, Technology and Management
主要目的
THE PURPOSE OF THIS BOOK
This book was written as a multidisciplinary textbook by leading authors of e-commerce and
e-marketing textbooks, with contributions by several industry experts. It is the first comprehensive textbook and resource collection ever written on this topic and it can be used in one or
more of the following ways:
(a) Textbook for an elective course at the undergraduate or graduate levels (including MBA and executive MBA programs).
(b) Supplementary text in marketing, management, or information systems disciplines.
(c) Material for training courses in industry.
(d) Support resources for researchers and practitioners in the fields of marketing, management, and information management.

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