【作者(必填)】
Rui (Juliet) Zhu, 1
【文题(必填)】
[size=14.6667px]Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product
【年份(必填)】
2008
【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jmkr.45.2.159?code=amma-site