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Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett the World's Most Famous Investor
by Mary Buffett (Author), David Clark (Author)
About the Author
Mary Buffett is an internationally acclaimed writer and lecturer on Warren Buffett's investment techniques. She is also the CEO of a multimillion-dollar-a-year commercial and film editing company with clientele that ranges from Coca-Cola to Madonna. She currently makes her home in Santa Monica, California.
About this book
An inside look into the Business Perspective Investing technique of billionaire investor Warren Buffett and how his methods differ from prevailing Wall Street wisdom includes a never-before published list of fifty companies in which Buffett himself has invested. 60,000 first printing.
Table of contents
PART I: THE ART OF BASIC BUFFETTOLOGY
1. Before You Begin This Book
2. How to Use This Book
3. Roots
4. Investing from a Business Perspective
5. What Is Businesslike Investing?
6. Warren’s View of Earnings
7. The Price You Pay Determines Your Rate of Return
8. The Corporation, Stocks, Bonds—a Few Useful Explanations
9. Valuing a Business
10. The Only Two Things You Need to Know About Business Perspective Investing: What to Buy—and at What Price
11. What We Can Learn from Warren’s Secret Weapon: The Magic of Compounding
12. Determining What Kind of Business You Want to Own
13. The Theory of an Expanding Intrinsic Value
14. The Mediocre Business
15. How to Identify the Excellent Business—the Key to Warren’s Good Fortune
16. Nine Questions to Help You Determine If a Business Is Truly an Excellent One
17. Where to Look for Excellent Businesses
18. More Ways to Find a Company You Want to Invest In
19. What You Need to Know About the Management of the Company You May Invest In
20. When a Downturn in a Company Can Be an Investment Opportunity
21. How Market Mechanics Whipsaw Stock Prices to Create Buying Opportunities
22. Inflation
23. Inflation and the Consumer Monopoly
24. A Few Words on Taxation
25. The Effects of Inflation and Taxation on the Rate of Return, and the Necessity to Obtain a 15% Return on Your Investment
26. The Myth of Diversifications Versus the Concentrated Portfolio
27. When Should You Sell Your Investments?
28. Warren’s Different Kinds of Investments
PART II: ADVANCED BUFFETTOLOGY
29. The Analyst’s Role in Ascertaining Earning Power
30. The Mathematical Tools
31. Test #1, to Determine at a Glance the Predictability of Earnings
32. Test #2, to Determine Your Initial Rate of Return
33. Test #3, to Determine the Per Share Growth Rate
34. Determining the Value of a Company Relative to Government Bonds
35. Understanding Warren’s Preference for Companies with High Rates of Return on Equity
36. Determining the Projected Annual Compounding Rate of Return, Part I
37. Determining the Projected Annual Compounding Rate of Return, Part II
38. The Equity/Bond with an Expanding Coupon
39. Using the Per Share Earnings Annual Growth Rate to Project a Stock’s Future Value
40. How a Company Can Increase Its Shareholders’ Fortunes by Buying Back the Company’s Stock
41. How to Determine If Per Share Earnings Are Increasing Because of Share Repurchases
42. How to Measure Management’s Ability to Utilize Retained Earnings
43. Short-Term Arbitrage Commitments
44. Bringing It All Together: The Case Studies
Gannett Corporation, 1994
Federal Home Loan Mortgage Corporation, 1992
McDonald’s Corporation, 1996
45. How Warren Got Started: The Investment Vehicle
46. Fifty-four Companies to Look At
47. Waiting for the Perfect Pitch
Length: 320 pages
Copyright: 1997
Language: English
Publisher: Scribner
Edition: 1st edition (November 13, 1997)
ISBN-10: 0684837137
ISBN-13: 978-0684837130
京公网安备 11010802022788号
