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英文文献：Mergers Simulation and Demand Analysis for the U.S. Carbonated Soft Drink Industry-美国碳酸软饮料行业的并购模拟和需求分析
英文文献作者：Lai, Pei-Chun,Bessler, David A.
英文文献摘要：
We consider the performance of distance-metrics method applied in demand estimation of carbonated soft drink products. Based on preliminary OLS outcome, the estimated coefficients are satisfied our prior expectations and results are consistent with previous research. Brand loyalty and strong substitution between products of the same group is found in our study, as also found in Rojas and others. Our tentative conclusion is that distance metrics method is worthy of further consideration in demand estimation and offers the potential for study of merger simulations.
研究了距离-度量法在碳酸饮料产品需求估计中的应用效果。根据OLS的初步结果，估计的系数符合我们的预期，结果与前人的研究一致。在我们的研究中发现了同一组产品之间的品牌忠诚度和强烈的替代，同样在Rojas和其他研究中也发现了这一点。我们的初步结论是，距离度量方法在需求估计中值得进一步考虑，并为研究并购模拟提供了潜力。
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