英文文献:Factors Influencing Consumer Likelihood of Purchasing a Flexible-Fuel or Hybrid Automobile-影响消费者购买灵活燃料或混合动力汽车可能性的因素
英文文献作者:Li, Xiaogu,Clark, Christopher D.,Jensen, Kimberly L.,English, Burton C.,Yen, Steven T.
英文文献摘要:
Developing fuels and vehicles that reduce our reliance on fossil fuels has become a priority due to the threat of global climate change and desire for reduced dependence on oil imports. Flexible-fuel vehicles that can run on ethanol/gasoline blends of up to 85% ethanol and hybrid electric vehicles present two such opportunities. While production of both flexible-fuel and hybrid vehicles is increasing, there is still a great deal of uncertainty about how consumers will respond to these products. To address this uncertainty, data was collected through an online survey of automobile owners that asked respondents how likely they were to choose either a flexible-fuel or hybrid vehicle as their next vehicle. A bivariate probit model was used to jointly analyze responses to these two questions. The results show that, while there was some overlap in the factors correlated with perceived likelihood of choosing one of these two types of automobiles, there were also clear differences. These results should benefit policymakers, marketers and academics seeking a better understanding of the respective markets for these vehicles.
由于全球气候变化的威胁和减少对石油进口依赖的愿望,开发减少我们对化石燃料依赖的燃料和车辆已成为优先事项。可使用高达85%乙醇/汽油混合燃料的灵活燃料汽车和混合动力电动汽车提供了两个这样的机会。尽管柔性燃料和混合动力汽车的产量都在增加,但消费者对这些产品的反应仍有很大的不确定性。为了解决这一不确定性,我们通过对汽车车主的在线调查收集了数据,该调查询问受访者选择柔性燃料或混合动力汽车作为下一辆汽车的可能性。使用双变量probit模型来联合分析对这两个问题的响应。结果显示,虽然在选择这两种类型的汽车的感知可能性的相关因素中有一些重叠,但也有明显的差异。这些结果应该有利于政策制定者、市场营销者和寻求更好地了解这些工具各自市场的学者。


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