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雷达卡
英文文献：National Brand and Private Label Pricing and Promotional Strategy-国家品牌和自有标签的定价和促销策略
英文文献作者：Volpe, Richard J., III
英文文献摘要：
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction. Private labels are priced and promoted competitively with NBs, in a manner suggesting that retails are careful not to lose private label market share during times of national brand promotions. The price margin between the two types of products continues to fall in US supermarkets, and the major determinants of the price differences between the two are promotional frequency and market concentration.
在这篇论文中，我使用了一个独特的和丰富的数据集的价格和促销从主要的美国超市检查的性质，国家品牌和私人标签的互动。自有品牌的定价和推广具有与国家统计局竞争的优势，在某种程度上表明，零售商在全国性品牌促销期间小心避免失去自有品牌的市场份额。在美国超市，这两种产品之间的价格差额继续下降，而两种产品之间价格差异的主要决定因素是促销频率和市场集中度。
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