International Business: Competing in the Global Marketplace 12th Edition

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International Business: Competing in the Global Marketplace [color=rgb(85, 85, 85) !important]12th Edition
by Charles W. L. Hill Dr (Author), G. Tomas M. Hult (Author)


Hardcover: 704 pages
Publisher: McGraw-Hill Education; 12 edition (February 14, 2018)
Language: English
brief CONTENTS
part one Introduction and Overview
Chapter 1 Globalization 2
part two National Differences
Chapter 2 National Differences in Political, Economic, and
Legal Systems 38
Chapter 3 National Differences in Economic Development 62
Chapter 4 Differences in Culture 90
Chapter 5 Ethics, Corporate Social Responsibility, and
Sustainability 128
part three The Global Trade and Investment Environment
Chapter 6 International Trade Theory 158
Chapter 7 Government Policy and International Trade 192
Chapter 8 Foreign Direct Investment 222
Chapter 9 Regional Economic Integration 252
part four The Global Monetary System
Chapter 10 The Foreign Exchange Market 286
Chapter 11 The International Monetary System 312
Chapter 12 The Global Capital Market 340
part five The Strategy and Structure of International
Business
Chapter 13 The Strategy of International Business 362
Chapter 14 The Organization of International Business 392
Chapter 15 Entry Strategy and Strategic Alliances 430
part six International Business Functions
Chapter 16 Exporting, Importing, and Countertrade 460
Chapter 17 Global Production and Supply Chain
Management 486
Chapter 18 Global Marketing and R&D 516
Chapter 19 Global Human Resource Management 552
Chapter 20 Accounting and Finance in the International
Business 582

part seven Integrative Cases
Global Medical Tourism 609
Venezuela under Hugo Chávez and Beyond 611
Political and Economic Reform in Myanmar 612
Will China Continue to Be a Growth Marketplace? 613
Lead in Toys and Drinking Water 614
Creating the World’s Biggest Free Trade Zone 616
Sugar Subsidies Drive Candy Makers Abroad 617
Volkswagen in Russia 618
The NAFTA Tomato Wars 619
Subaru’s Sales Boom Thanks to the Weaker Yen 620
The IMF and Ukraine’s Economic Crisis 621
The Global Financial Crisis and Its Aftermath: Declining
Cross-Border Capital Flows 622
Ford’s Global Platform Strategy 624
Philips’ Global Restructuring 625
General Motors and Chinese Joint Ventures 626
Exporting Desserts by a Hispanic Entrepreneur 627
Apple: The Best Supply Chains in the World? 628
Domino’s Global Marketing 630
Siemens and Global Competitiveness 632
Microsoft and Its Foreign Cash Holdings 633
Glossary 635
Organization Index 645
Name Index 650
Subject Index 652

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关键词：Marketplace Internation Competing National Business

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happyfan2006 发表于 2019-5-30 01:10
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HYC0817 发表于 2019-2-24 18:08
International Business: Competing in the Global Marketplace 12th Edition
by Charles W. L. Hill Dr ( ...

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