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雷达卡
第十五章中国商业地产的竞争格局 .......................................... 559
15.1 中国房地产行业的竞争格局.................................................................................559
15.1.1 中国房地产竞争格局及发展模式..................................................................559
15.1.2 中国的房地产市场竞争加剧..........................................................................560
15.1.3 房地产竞争推进企业品牌战略......................................................................562
15.1.4 房地产市场中的低成本竞争战略..................................................................563
15.1.5 中国中小房地产企业的竞争策略..................................................................565
15.2 中国商业地产的竞争分析.....................................................................................569
15.2.1 海内外实力地产商搏击商业地产..................................................................569
15.2.2 中国商业地产过热导致恶性竞争..................................................................570
15.2.3 商业地产竞争激烈风险凸现..........................................................................571
15.2.4 中国商业地产竞争面临的风险......................................................................572
15.2.5 政府部门联合整治商业地产无序竞争现状..................................................574
15.3 中国各大城市商业地产竞争.................................................................................575
15.3.1 郑州..................................................................................................................575
15.3.2 西安..................................................................................................................578
15.3.3 长沙..................................................................................................................580
15.3.4 重庆..................................................................................................................582
15.3.5 海口..................................................................................................................584
第十六章中国商业地产融资分析............................................... 586
16.1 中国房地产融资概况.............................................................................................586
16.1.1 中国房地产开发的融资模式分析..................................................................586
16.1.2 中国房地产融资多元化的研究......................................................................588
16.1.3 房地产典当成为融资新方式..........................................................................591
16.1.4 2007 年国内房地产融资创新分析..................................................................592
16.1.5 中国房地产行业的融资方向..........................................................................594
16.2 中国房地产信贷分析.............................................................................................596
16.2.1 2007 年央行颁布《信贷投向指引修订》......................................................596
16.2.2 消费信贷控制房地产行业冷热......................................................................597
16.2.3 关于房地产信贷管理的分析..........................................................................599
16.2.4 房地产信贷的风险分析和防范......................................................................601
16.3 中国商业地产融资分析.........................................................................................604
16.3.1 商业地产的融资意义......................................................................................604
16.3.2 商业地产不同融资渠道分析..........................................................................605
16.3.3 商业地产多元化融资流程..............................................................................610
16.3.4 融资渠道国际化带动中国商业地产发展......................................................612
16.4 商业抵押担保证券（CMBS）分析......................................................................614
16.4.1 CMBS 的产生与发展.......................................................................................614
16.4.2 CMBS 的优势...................................................................................................615
16.4.3 CMBS 的风险...................................................................................................615
16.4.4 CMBS 在中国的发展.......................................................................................616
16.5 中国商业地产的融资对策.....................................................................................617
16.5.1 解决商业地产融资的新手段..........................................................................617
16.5.2 拓宽商业地产融资渠道..................................................................................618
16.5.3 商业地产融资基金待推广..............................................................................622
16.5.4 商业地产REITs 融资......................................................................................622
第十七章中国商业地产投资分析............................................... 625
17.1 房地产行业投资机会分析.....................................................................................625
17.1.1 时间因素..........................................................................................................625
17.1.2 空间因素..........................................................................................................625
17.1.3 生命周期因素..................................................................................................626
17.2 中国房地产行业的投资特性.................................................................................628
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