发帖
雷达卡
by Anne Dreller (Author)
About the Author
Anne Dreller holds a M.Sc. in Innovation & Information Management and a B.A. in Economics/Sales Management. After working for a leading German telecommunications company for five years, she is now engaged in an international management consulting firm.
About this book
Anne Dreller shows that data sharing offers great opportunities and huge value creation potential for the business world. Despite many opportunities that data sharing promises, the business world has not fully operationalized this fact yet, due to various existing challenges. Thus, an exemplary, future-oriented, and platform-based data sharing business model is developed for the startup Quemey. This business model is also equipped with prioritized implementation advice, including measures like focusing on strong values for all platform participants, growing their business into a powerful monopolist position, and eliminating barriers of technological, contractual and legal or data privacy uncertainties.
Brief contents
1 Introduction 1
1.1 Problem Definition 1
1.2 Overarching Goal 3
1.3 Approach 5
2 Theoretical Examination. 9
2.1 Definitions 9
2.1.1 Data, Information and Knowledge 9
2.1.2 Data Sharing 11
2.1.3 Future-oriented Business Models 13
2.1.4 Value Generation 17
2.2 Related Studies. 21
2.2.1 Theoretical Foundations 21
2.2.2 Data Sharing in Research 26
2.2.3 Data Sharing in Business Practice 28
2.3 Methodology 32
2.3.1 Key Requirements 32
2.3.2 Case Study 35
2.3.3 Business Modelling Frameworks. 37
2.3.4 Customer Interviews 45
2.3.5 Customer Survey 48
2.3.6 Scenario Analysis 51
2.3.7 Expert Interviews 54
3 Practical Examination: Case Study Quemey 59
3.1 Company Introduction 59
3.1.1 Overview 59
3.1.2 Key Problems and Solutions 60
3.2 Current Business Model 66
3.2.1 Business Model Description 66
3.2.2 Empiric Validation 70
3.2.2.1 Customer Interviews 70
3.2.2.2 Customer Survey 77
3.3 Challenges and Perspectives 80
3.3.1 Current Challenges 80
3.2 Future Perspectives 86
3.4 Future-oriented Data Sharing Business Model 96
3.4.1 Development 96
3.4.2 Implementation 102
3.4.3 Prioritization 108
4 Conclusion 117
4.1 Discussion 117
4.2 Summary 119
4.3 Outlook 121
References 123
Series: Informationsmanagement in Theorie und Praxis
Pages: 152 pages
Publisher: Springer Vieweg; 1st ed. 2018 edition (August 14, 2018)
Language: English
ISBN-10: 3658232757
ISBN-13: 978-3658232757
Springer__Creating Value from Data Sharing.pdf
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