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Detailed Table of Contents
MANAGEMENT CONSULTING ASSOCIATION OVERVIEW 1
MANAGEMENT CONSULTING ASSOCIATION DESCRIPTION 2
MCA SPONSORS 1999-2000 2
MCA LEADERSHIP 1999-2000 2
MCA PROGRAMMING 1999-2000 3
1999 CONSULTING SUMMER INTERNS 4
OTHER SOURCES FOR CASE INTERVIEW PREPARATION 5
AVAILABILITY OF MATERIALS ON-LINE 5
SPECIAL THANKS 5
MCA 1999-2000 CALENDAR 6
OCTOBER 1999 7
NOVEMBER 1999 8
DECEMBER 1999 9
FEBRUARY 2000 10
CASE INTERVIEW OVERVIEW 11
INTRODUCTION 12
FRAMEWORKS: A BLESSING AND A BANE 12
TYPES OF CASES 14
The 'Surprise! It's a Case!' Question 14
The Numbers Case 15
The Wide Open Case 16
The Normal Case 16
Mini-Questions and Resume-Related Cases 18
Open-Ended Questions 18
Focused Questions 19
Life / Work Experience Cases 19
Special Cases 19
Zinger Cases 19
GENERAL HINTS ON TACKLING A CASE 20
A Method for Approaching Cases 20
A Method for Structuring a Messy Case for Analysis 20
Questions Relevant to All Cases 21
Things NOT to SAY During Your Case Interviews 21
Things NOT to DO During Your Case Interviews 22
General Hints and Recommendations 22
PRINCIPLES AND FRAMEWORKS FOR CASE INTERVIEWS 24
DEFINITIONS AND COMMONLY USED PRINCIPLES 25
Economies of Scale 25
Economies of Scope 25
Learning Curve 25
Reeingineering 26
Total Quality Management (TQM) 26
Critical Success Factors 26
Core Competencies 27
Vertical Integration 27
Just-in-Time (JIT) Manufacturing 27
Fixed versus Variable Costs 27
Break-even Point 27
Net Present Value (NPV) 28
Pareto Principle (aka 80/20 Rule) 28
FRAMEWORKS FOR CASE INTERVIEWS 29
Financial Statement Basics 29
Porter Five Forces 29
4 C's of Marketing 31
3 C's of Marketing 31
4 P's of Marketing 31
Value Disciplines 31
Industry and Competitive Analysis Summary Profile 32
Star Diagram / Organizational Analysis 33
BCG’s Growth-Share Matrix 34
Strategic Outsourcing 34
Value Chain 35
Strategic Types (Miles & Snow) 36
The Business System 36
7-S Framework 37
Economics Theory 38
Supply Curve 38
Demand Curve 38
Law of Diminishing Marginal Utility 38
Law of Diminishing Returns 38
Comparative Advantage 38
Elasticity of Demand 38
Supply Chain Management Concepts 39
What is Supply Chain Management? 39
What is rationale for studying Supply Chain Management? 39
Activities in the Supply Chain 40
Current Trends in Supply Chain Management 40
Demand Forecasting 41
Inventory Management 42
Economic Order Quantity (EOQ) 42
Little’s Law 43
Supply Chain Strategy 43
Issue Trees 44
Master Frameworks 44
Internal / External Master Framework 45
3 C’s Master Framework 46
EXAMPLE CASE INTERVIEWS WITH DETAILED SOLUTIONS 47
CASE L1: PRICING STRATEGY FOR A NEW PRODUCT 48
CASE L2: LODGING COMPANY E-COMMERCE STRATEGY 51
CASE L3: NEW MARKET ENTRY – AMUSEMENT PARK EXPANSION I 54
CASE L4: NEW MARKET ENTRY – AMUSEMENT PARK EXPANSION II 56
CASE L5: AIRCRAFT MANUFACTURER 57
CASE L6: NEW MARKET ENTRY – THERMAL IMAGING DEVICE 59
CASE L7: DECLINE IN MARKET SHARE – MANUFACTURER OF POWER TRANSFORMERS 60
CASE L8: HOSPITAL PROFIT IMPROVEMENT CASE 61
CASE L9: THE VISION CASE 62
CASE L10: HMO PROFITABILITY CASE 64
CASE INTERVIEW DATABASE 67
INTRODUCTION 68
INDEX OF CASES BY FIRM 69
INDEX OF CASES BY QUARTER 69
SECTION I – INVESTMENT / MARKET ENTRY 70
Case Questions (A1-A26) 70
Possible Answers 73
SECTION II -- PERFORMANCE 85
Case Questions (B1-B34) 85
Possible Answers 90
SECTION III -- MARKET DEMAND AND DEFINITION 103
Case Questions (C1-C3) 103
Possible Answers 104
SECTION IV -- RANDOM / BRAIN TEASERS 106
Case Questions (D1-D5) 106
Possible Answers 107
SECTION V -- OTHER 109
Case Questions (E1-E24) 109
Possible Answers 112
五个币太贵了点，虽然还是比较有用的材料，而且貌似标题应该是
UCLA Management Consulting Association Membership Handbook
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