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英文文献：Effect of Advocacy Information on Consumer Preferences for Cage Free Eggs: A Neuroeconomic Analysis-宣传信息对消费者偏好的影响:神经经济学分析
英文文献作者：McFadden, Brandon R.,Lusk, Jayson L.,Crespi, John M.,Cherry, J. Bradley C.,Martin, Laura E.,Bruce, Amanda S.
英文文献摘要：
Understanding how consumers respond to information about animal production systems is important both for animal activist groups and for agricultural producers alike. This is particularly true as information conveyed over platforms such as YouTube both decrease the cost of communication and increase the speed at which interested parties can communicate with the public. The emerging field of neuroeconomics, which integrates the findings of economics, psychology, and neuroscience, can provide unique insights into consumer responses. The purpose of this research is to enhance understanding of consumers’ perceptions of farm animal welfare by capitalizing on recent developments in economics and neuroscience.
了解消费者如何回应有关动物生产系统的信息对动物保护组织和农业生产者都很重要。这一点尤其正确，因为通过YouTube等平台传递的信息既降低了沟通成本，也提高了相关方与公众沟通的速度。新兴领域的神经经济学，整合了经济学、心理学和神经科学的发现，可以提供独特的洞察消费者的反应。本研究的目的是通过利用经济学和神经科学的最新发展，提高消费者对农场动物福利的理解。
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