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英文文献：Corporate Social Responsibility Initiatives and Consumer Preferences in the Dairy Industry-乳制品行业的企业社会责任倡议和消费者偏好
英文文献作者：Deselnicu, Oana,Costanigro, Marco,Thilmany, Dawn D.
英文文献摘要：
We conduct a best worst-ranking exercise to investigate consumers’ perception of the importance of twelve possible actions for a dairy farm engaging in Corporate Social Responsibility. Animal welfare is clearly identified as the most preferred activity and a top priority for most consumers. Sustainable agricultural practices, energy consumption, and waste management are ranked as second, third, and fourth respectively. Company involvement in the community has the lowest priority amongst the surveyed consumers. The perceptual profile of four fluid milk labels (Organic, Colorado Proud, Validus and Rbst free) is also investigated, showing that common milk labels do convey some information related to CSR activities. Most prominently, the Validus certification is immediately connected to improved animal welfare. Similarly, Colorado Proud sends a strong message related to locality and community involvement. USDA Organic and RBST-free convey a more complex message, where information cues include better nutrition, taste, and sustainable agriculture. Willingness to pay for the differentiating labels was estimated (stated preferences) to be $0.55/gallon for Colorado proud, $0.64/gallon for USDA organic, $0.49/gallon for RBST-free and $0.46/gallon for Validus. However, a very small share of these price premia could directly be attributed to consumers’ perceptions of implemented CSR activities. The Validus label is a clear exception: as currently framed, it elicits a strong perception of improved animal welfare, which in turn directly affects valuation of fluid milk.
我们进行了一个最佳和最差的排名，以调查消费者对奶牛场履行企业社会责任的12种可能行动的重要性的看法。动物福利被清楚地确定为大多数消费者最喜欢的活动和最优先考虑的事情。可持续农业实践、能源消耗和废物管理分别位居第二、第三和第四。在被调查的消费者中，公司参与社区的重要性是最低的。四种液体牛奶标签(有机、科罗拉多骄傲、Validus和Rbst free)的感知特征也进行了调查，显示普通牛奶标签确实传达了一些与CSR活动相关的信息。最重要的是，Validus认证直接与改善动物福利有关。同样，“科罗拉多骄傲”也传达了一个与当地和社区参与相关的强烈信息。美国农业部的有机食品和无rbst食品传递了一个更复杂的信息，包括更好的营养、口味和可持续的农业。据估计，科罗拉多骄傲公司(Colorado proud)为0.55美元/加仑，美国农业部有机食品公司(USDA organic)为0.64美元/加仑，RBST-free为0.49美元/加仑，Validus为0.46美元/加仑。然而，这些溢价中有很小一部分可以直接归因于消费者对已执行的CSR活动的看法。Validus标签是一个明显的例外:按照目前的框架，它引发了动物福利改善的强烈感觉，这反过来直接影响到液体奶的价值。
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