英文文献:The Future of Michigan Agriculture Environmental Assurance Program (MAEAP)-未来的密歇根农业环境保证计划(MAEAP)
英文文献作者:Joshi, Satish,Miller, Steven R.,Abdulkadri, Abdullahi O.,Batie, Sandra S.
英文文献摘要:
This is a decision teaching case study, where the Program Manager, Michigan Agriculture Environmental Assurance Program (MAEAP) is faced with the problem of determining the future direction of the MAEAP going forward from 2010. During the case discussion students should be able to: 1. Identify and model various motivations for participation in voluntary environmental programs. 2. Recognize motivational conflicts among various participants/stakeholders. 3. Appreciate the political economy of self-regulation. 4. Analyze design tradeoffs in VEPs. 5. Analyze implications of VEP evolution. 6. Analyze the role of VEPs in environmental labeling and green marketing strategies.
这是一个决策教学案例研究,密歇根农业环境保证计划(MAEAP)的项目经理面临着一个问题:从2010年开始,如何确定该计划的未来发展方向。在案例讨论中,学生应该能够:1。识别和示范各种参与自愿环境项目的动机。2. 识别不同参与者/利益相关者之间的动机冲突。3.欣赏自我监管的政治经济学。4. 分析VEPs的设计权衡。5. 分析VEP进化的含义。6. 分析VEPs在环境标识和绿色营销策略中的作用。


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