BA C14. BUSINESS ANALYTICS DEVELOPMENT METHODOLOGY

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LO
Conduct an assessment of the current analytics capability of an organization
Discuss the process of analytics development from a business strategy and business model perspective
Structure a problem situation using a rich picture
Map an organization’s business model
Conduct leverage analysis to identify and prioritize analytics projects.

Business analytics methodology (BAM)
-Business analytics capability assessment (BACA) -- data, organization, technology, process, people, and value
-Problem situation structuring
-Business model mapping -- business model canvas (BMC)
-Business analytics leverage

Rich picturing illustrated
Rich picture- a way of representing our mental models of a problem situation, helping us to surface and record our assumptions about the relationships and interconnections between the elements we perceive as being pertinent in the problem situation.

The business model canvas (BMC)
-Customer segments
-Value propositions
-Channels
-Customer relationships
-Revenue streams
-Key resources
-Key activities
-Key partnerships
-Cost structure

Developing a business model canvas

Business model root definition

Business model canvas design
-Customer segments
-Value propositions
-Revenue streams
-Channels
-Customer relationships

Analytics leverage analysis
-Key activities
-Key resources
-Key partners
-Cost structure

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关键词：Methodology Development methodolog Analytics Analytic

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