Handbook of Service Science
[url=http://www.springerlink.com/content/w3h411/?p=bd65b3a2f6de41e3ace5c2dfda48aa3f&pi=0]Service Science: Research and Innovations in the Service Economy[/url]
Table of Contents
Foreword ………………….………………………..……………...………... ix
Carl J. Schramm and William J. Baumol
Preface ……………….………………………………………….….……….. xiii
Contributors ………..………………………………………………….……... xv
Introduction: Why a Handbook? ……………………………….…………....... 1
Paul P. Maglio, Cheryl A. Kieliszewski, and James C. Spohrer
Part 1: Context: Origins
Revisiting “Where Does the Customer Fit in a Service Operation?”
Background and Future Development of Contact Theory ...................... 11
Richard B. Chase
The Service Profit Chain: From Satisfaction to Ownership ………..……… 19
Winning the Service Game: Revisiting the Rules by Which People
Co-Create Value ………………………………………..……………... 31
Benjamin Schneider and David E. Bowen
Customer Equity: Driving the Value of the Firm by Increasing the
Value of Customers ………………………………………………….... 61
Roland T. Rust and Gaurav Bhalla
Service Worlds: The ‘Services Duality’ and the Rise of the
‘Manuservice’ Economy ……………………………………………..... 79
John R. Bryson and Peter W. Daniels
James L. Heskett and W. Earl Sasser, Jr.
vi Table of Contents
Part 2: Context: Theory
The Unified Service Theory: A Paradigm for Service Science ………….. 107
Scott E. Sampson
Advancing Service Science with Service-Dominant Logic:
Clarifications and Conceptual Development ……......……………….. 133
Stephen L. Vargo, Robert F. Lusch, and Melissa A. Akaka
Toward a Science of Service Systems: Value and Symbols ……..………. 157
James C. Spohrer and Paul P. Maglio
Part 3: Research and Practice: Design
Part 4: Research and Practice: Operations
Part 5: Research and Practice: Delivery
Part 6: Research and Practice: Innovation
Part 7: Future
Author Index ……………………………..…………………………………. 737
Subject Index ………………………….……………………………………. 755