楼主: ardon2000
165 1

[论坛使用] International Marketing Strategy The Country Of Origin Effect On Decision-Making [分享]

  • 0关注
  • 0粉丝

高中生

37%

还不是VIP/贵宾

-

威望
0
论坛币
28 个
通用积分
2.0307
学术水平
5 点
热心指数
5 点
信用等级
5 点
经验
642 点
帖子
14
精华
0
在线时间
16 小时
注册时间
2015-10-19
最后登录
2020-8-25

ardon2000 发表于 2020-7-14 18:10:18 |显示全部楼层
[size=13.3333px]Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers. Quantitative-Economics-Analysis-By-Python.pdf (244.9 KB)
关键词:Internation Marketing Strategy National Decision

International Marketing Strategy The Country Of Origin Effect On Decision-Making.pdf

3.95 MB

需要: 5 个论坛币

stata SPSS
ardon2000 发表于 2020-7-17 17:33:10 |显示全部楼层
Quantitative-Economics-Analysis-By-Python.pdf 这个是上传错了,不建议下载
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 我要注册

京ICP备16021002-2号 京B2-20170662号 京公网安备 11010802022788号 论坛法律顾问:王进律师 知识产权保护声明   免责及隐私声明

GMT+8, 2020-9-28 01:43