Daniel F. Spulber - Global Competitive Strategy

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Daniel F. Spulber - Global Competitive Strategy
Cambridge University Press | 2007 | ISBN: 0521880815 | Pages: 304 | PDF | 5.14 MB

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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关键词：competitive Strategy Strateg Spulber Daniel Strategy Global Daniel competitive Spulber

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多谢分享~
star analysis is useful

非常感谢你的分享

绝对是一本好书, 正在关注中. 就是担心内容是否会比较陈旧.

must be a good book

thank you very mcuh

thank you very much！

好书，顶一个