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英文文献：The Market Process and the Emergence of the Firm Some Indications of Entrepreneurship Under Genuine uncertainty-市场进程和公司的出现显示了真正不确定的企业家精神
英文文献作者：Jukka Kaisla
英文文献摘要：
This paper examines the nature of genuine uncertainty and rule-following behaviour and suggests some implications for the theory of the firm. The firm is seen here as emerging as a means to manage some of the experienced uncertainty. The nature of the firm is perceived as an evolving institution creating predictability both inside the firm and in the market. But because of the spontaneous nature of life-world, social processes remain open-ended. This subjectivist perspective cannot assign any particular premeditated purpose to the spontaneous order which emerges through the market process. The process is not kaleidic but nor is it considered to be moving toward increasing efficiency either. Rules and institutions provide predictability to the extent that novelties can be introduced to the process. Discoveries do not, however, only introduce new outcomes in the market process, they also change the rules of the game.
本文考察了真正的不确定性和规则遵循行为的性质，并提出了一些对企业理论的启示。在这里，该公司被视为一种新兴手段来管理一些经历过的不确定性。公司的本质被认为是一个不断发展的机构，在公司内部和市场中都创造了可预测性。但由于生命世界的自发性，社会进程仍然是开放的。这种主观主义的观点不能为市场过程中出现的自发秩序指定任何特定的预先计划的目的。这一过程不是kaleidic，但也不被认为是朝着提高效率的方向发展。规则和制度在一定程度上提供了可预测性，可以引入新事物到过程中。然而，发现并不只是在市场过程中引入新的结果，它们也改变了游戏规则。
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