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雷达卡
Marketing《市场营销》双语教学课件！
制作精美！
60%英文有汉语对照，是学习《市场营销》专业英语的好资料！
Chapter 1 The Induction and Marketing: Managing Profitable Customer Relationships...........23p+31p
Chapter 2 The Marketing Environment......................................................................................15p+21p
Chapter 3 Consumer Behavior..................................................................................................40p
Chapter 4 survey........................................................................................................................56p
Chapter 5 Market Segmentation, Targeting, and Positioning for Competitive Advantage.........25p
Chapter 6 product strategy........................................................................................................53p
Chapter 7 pricing strategy.........................................................................................................32p
Chapter 8 place of channels.....................................................................................................33p
Chapter 9 Promotion Strategy.................................................................................................52p
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