take a look of the following
The Internationalization of Chinese Firms: A Case for Theoretical Extension?
Management and Organization Review
Volume 1, Issue 3, November 2005, Pages: 381–410, John Child and Suzana B. Rodrigues
The Challenge of Globalization for Large Chinese Firms
World Development, Volume 30, Issue 12, December 2002, Pages 2089-2107
Peter Nolan, Jin Zhang
Ying Fan, (2006) "The globalisation of Chinese brands", Marketing Intelligence & Planning, Vol. 24 Iss: 4, pp.365 - 379
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