[课件与讲义] Advertising and Promotion:An Integrated Marketing Communications Perspective 11e [推广有奖]

1关注
0粉丝

已卖：131份资源

本科生

6%

还不是VIP/贵宾

-

0%

威望: 0 级
论坛币: 1996 个
通用积分: 4.9750
学术水平: 0 点
热心指数: 0 点
信用等级: 0 点
经验: 1348 点
帖子: 28
精华: 0
在线时间: 58 小时
注册时间: 2018-10-8
最后登录: 2022-7-28

楼主

白馒头 发表于 2020-9-3 23:43:36 |AI写论文

是否 +2 论坛币

k人参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Advertising and Promotion: An Integrated Marketing Communications Perspective
11th Edition
By George Belch and Michael Belch
ISBN10: 1259548147
ISBN13: 9781259548147
Copyright: 2018

Advertising and Promotion: An Integrated Marketing Communications Perspective 11E

- Has chapters on advertising, sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, - Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
- Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

点击百度网盘下载文件，原件为PDF档案， 449.5 MB