ÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖҳ϶ȵÄʵ֤Ñо¿_Êг¡ÓªÏúÂÛÎÄ·¶ÎÄ
·¢²¼Ê±¼ä£º
2015-01-12
À´Ô´£º
ÈË´ó¾¼ÃÂÛ̳
Êг¡ÓªÏúÂÛÎÄ·¶ÎÄ
Ŀ¼
µÚÒ»Õ Ð÷ÂÛ1
µÚÒ»½Ú Ñ¡Ìâ±³¾°¼°ÒâÒå1
µÚ¶þ½Ú Ñо¿µÄ˼·Óë¿ò¼Ü3
µÚÈý½Ú Ñо¿µÄ´´Ðµã4
µÚ¶þÕ ÎÒ¹úµç×ÓÉÌÎñÊг¡ÏÖ×´·ÖÎö5
µÚÒ»½Ú ÎÒ¹úµç×ÓÉÌÎñÊг¡µÄ·¢Õ¹ÏÖ×´5
µÚ¶þ½Ú C2CÉÌÎñƽ̨µÄÌØÐÔ7
µÚÈý½Ú ÎÒ¹úÍø¹ºÓû§ÌØÕ÷·ÖÎö8
µÚÈýÕ ÀíÂÛ»ù´¡10
µÚÒ»½Ú ¹Ë¿ÍÖÒ³ÏÀíÂÛ10
µÚ¶þ½Ú µç×ÓÉÌÎñÍøÕ¾¹Ë¿ÍÖÒ³ÏÀíÂÛ15
µÚËÄÕ ÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖҳ϶ȵÄʵ֤·ÖÎö18
µÚÒ»½Ú ÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖҳ϶ÈÀíÂÛ¼ÙÉè¼°Ä£Ð͹¹½¨18
µÚ¶þ½Ú ÎÒ¹úC2CÍøÕ¾¹ËÖҳ϶ȵÄʵ֤·ÖÎö22
µÚÎåÕ ÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖҳ϶ȵÄÅàÑø²ßÂÔ30
µÚÒ»½Ú ÌÔ±¦Íø±£³Ö¹Ë¿ÍÖҳϵijɹ¦²ßÂÔ30
µÚ¶þ½Ú Ñо¿½á¹ûÆôʾ¡ªÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖÒ³ÏÅàÑø²ßÂÔ31
µÚÈý½Ú Ñо¿Õ¹Íû32
²Î¿¼ÎÄÏ×33
Ö ¡¡Ð»35
¸½Â¼ ÎÒ¹úC2CÍøÕ¾¹Ë¿ÍÖҳ϶ȵ÷²éÎʾí36
Õª Òª
Ëæ×ÅÍøÂçµÄ²»¶ÏÆÕ¼°£¬ÈíÓ²¼þÉèÊ©µÄÖð²½ÍêÉÆ£¬ÒÔ¼°»¥ÁªÍøÓû§ÊýÁ¿µÄ²»¶ÏÔö¼ÓºÍ»¥ÁªÍøÓû§¶ÔÍøÉϹºÎïÖð½¥½ÓÊܺÍÈÏ¿É£¬¹úÄÚµç×ÓÉÌÎñÊг¡¹æÄ£ÕýÔÚ²»¶ÏÀ©´ó¡£
µç×ÓÉÌÎñÊг¡µÄ¾ºÕù¾ÍÊÇÕùÈ¡¹Ë¿ÍµÄ¾ºÕù£¬ÕùÈ¡ºÍ±£³Ö¹Ë¿ÍÖÒ³ÏÊÇÍøÂç»·¾³ÏÂÆóÒµÉú´æºÍ·¢Õ¹µÄ¸ù±¾¡£Òò´Ë£¬ÍøÂç¾¼Ãʱ´ú£¬ÅàÓý¹ºÎïÍøÕ¾µÄ¹Ë¿ÍÖÒ³ÏÑо¿ÏÔµÃÓÈΪÖØÒª¡£
¼øÓÚ´Ë£¬±¾ÎĽè¼ø¹úÄÚÍâ¶Ôµç×ÓÉÌÎñÍøÕ¾¹Ë¿ÍÖҳϵÄÑо¿ÏÖ×´£¬½áºÏC2CÍøÕ¾¼°Íø¹ºÓû§ÌØÐÔ£¬¹¹½¨ÁËC2CÍøÕ¾¹Ë¿ÍÖҳϵÄÇý¶¯Ä£ÐÍ£¬ÒÔ´ËÀ´Éè¼ÆÎÊ¾í¡£¶Ôͳ¼ÆºóµÄÊý¾ÝÖ÷Òª²ÉÓÃSPSSÈí¼þ×÷Ϊ·ÖÎö¹¤¾ß£¬´Ó¶ø¶Ô¸÷¸öÓ°ÏìÒòËØ×÷ÁËÓë̬¶ÈEÖҳϺÍÐÐΪEÖҳϵĻعé·ÖÎö£¬µÃ³öÓÐÕýÏòÏÔÖøÓ°ÏìµÄÒòËØ£¬ÒÔ´ËÌá³öһЩÅàÑøÍøÕ¾¹Ë¿ÍÖҳϵÄʵÓõIJßÂÔ£¬Ï£Íû¶ÔÎÒ¹úC2CÍøÕ¾µÄ·¢Õ¹ÓÐÒ»¶¨°ïÖú¡£
¹Ø¼ü´Ê£ºµç×ÓÉÌÎñ¡¢C2C¡¢EÖҳϡ¢Ó°ÏìÒòËØ¡¢ÊµÖ¤·ÖÎö
ABSTRACT
As the networks continue to spread, the gradual improvement of software and hardware facilities, as well as the increasing number of Internet users and the gradually acceptation and reorganization by them, the domestic e-commerce market is expanding.
In E-commerce market, the really competition is the competition for customers. Enterprise survival and development of the fundamental is based on gaining a maintaining customer loyalty. Therefore,in the Network Economy, fostering customer loyalty of e-commerce is very important.
View of research status of the customer loyalty in E-commerce sites at home and abroad and combined with the characteristics of C2C website, customer loyalty-driven model in C2C website was built in order to design the questionnaire. Using SPSS software as tools to deal with Statistical data, I can make regression analysis between various factors and attitudes and behavior E-loyalty and obtain the significant positive factors in order to put forward some practical strategies, which is hopeful to the development of C2C website in China.
KEYWORDS: E-Commerce, C2C, E-loyalty, Factors, Empirical Analysis