领带包装设计_包装工程论文
发布时间：2014-10-15
来源：人大经济论坛
目 录
中文摘要I
英文摘要II
目录III
1. 绪论1
1.1 环境分析1
1.2 应用分析1
2. 设计前言1
2.1 男士消费年代的到来2
2.1.1 男士消费品2
2.1.2 没有女士消费品的优势2
2.2 男人的重要饰品：领带2
2.1.1 领带轻轻划过时尚轨迹2
2.1.1 领带点睛之笔5
2.3 设计体悟6
2.4 本次项目设计心得8
3．总结8
致谢10
参考文献11
摘 要：领带是现今生活中的常见的饰品，它虽已经走出了传统的“男人世界”，但在市场上仍是以男士为最大的消费受众。但是在本次选题调查中，发现领带的包装市场虽已经比较成熟，但却是显现了一种以“刻板”为最大印象的趋势。在领带的包装设计比较单一的今天，包装材料、包装色彩、包装结构及内容都比较相似的市场而言，设计一款新颖的包装相信会给消费者带来一定的视觉冲击效果，对宣传的品牌也有促进作用，成为销售中的热点。对领带的包装设计是给如今单一的包装市场注入新鲜的颜料，一成不变的包装模式最终将会被这个市场所淘汰！
关键词：领带；消费品；设计；发展
Abstract: Nowadays, tie has been the most common accessories. It has stepped out the traditional male’s world; however, its major customer is still man. This survey discovered that the market of tie packaging has been greatly developed , while it seems that “hard” has long being the biggest image of it .Since the design of tie packaging is adjective single , and materials, colors , structures and contents are sole at present. Designing a new kind of packaging will bring a certain kind of vision attractiveness for the customers. Moreover it can also popularize the brand of the product and makes it become the best selling goods. The new design for tie packaging is to give fresh blood to the sole packaging market at present and the immutable pattern of packaging will eventually die out of the market.
Keywords：Tie; Design; Commodity ; Development
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