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请教管理学的几道选择题 女生贴

1 2191 幸福花儿:2009-2-26 发表 | 最后回复:iwomma2009-2-26

奥美国际360度品牌管理 attachment

4 2442 冬天的雪:2008-11-24 发表 | 最后回复:wwssadad2009-2-26

营销策略及其对中国本土企业的启发 专题演讲:唐 骏 微软(中国)有限公司总裁 女生贴

0 4629 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

名人电脑公司前CEO赵强演讲 女生贴

0 3193 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

营销传播观念之突破-陈培爱 女生贴

0 1409 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

中国企业市场营销新策略-黄恒学 女生贴

0 1479 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

中国营销的当前特征与策略-卢泰宏 女生贴

0 2085 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

21世纪欧洲营销发展趋势-让•皮埃尔•艾尔菲 女生贴

0 1907 silenttree:2009-2-26 发表 | 最后回复:silenttree2009-2-26

智威汤逊培训资料 attachment

3 1941 qkzz8587:2009-2-23 发表 | 最后回复:杨金现2009-2-26

企业市场营销战略研究.nh attachment

1 1489 iwomma:2009-2-26 发表 | 最后回复:666hos2009-2-26

成功品牌的创建——海蒂.舒尔茨 女生贴

1 2099 silenttree:2009-2-26 发表 | 最后回复:zhouxiaolei0022009-2-26

[下载]营销短视-哈佛商学院EN.pdf attachment

1 2069 liugreat:2009-2-26 发表 | 最后回复:houjundong2009-2-26

[下载]品牌策划教材 attachment

4 2670 pengwangcheng3:2009-1-5 发表 | 最后回复:666hos2009-2-26

可口可乐---与生俱来的品牌经营!摘抄 attachment agree

0 2246 yuejiao:2009-2-26 发表 | 最后回复:yuejiao2009-2-26

整合营销渠道的应用研究.caa attachment

0 1581 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

中美比较广告之比较研究.caa attachment

0 2082 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

大盈公司营销变革研究.kdh attachment

0 1366 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

大唐电信国际市场营销研究.nh attachment

0 2040 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

科龙电器营销战略若干问题的研究.kdh attachment

0 1680 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

竞争性电信市场的营销战略研究.nh attachment

0 1803 iwomma:2009-2-26 发表 | 最后回复:iwomma2009-2-26

方圆广告战 attachment

1 1370 iwomma:2009-2-25 发表 | 最后回复:niuniu8172009-2-25

彼德原理 attachment

1 1394 iwomma:2009-2-25 发表 | 最后回复:niuniu8172009-2-25

VOLVO轿车中国市场营销战略研究.nh attachment

1 1969 iwomma:2009-2-25 发表 | 最后回复:gaoren4202009-2-25

[推荐]STP营销-市场的细分、产品定位--不错的书 attachment

3 2746 grantworld:2008-10-28 发表 | 最后回复:grantworld2009-2-25

基站电缆供应商竞争和营销战略比较分析.kdh attachment

0 1657 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

湖南省电力公司市场营销战略.nh attachment

0 1849 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

服务目标市场营销战略.nh attachment

0 1662 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

冰箱产品在中国农村市场的营销战略.nh attachment

0 1767 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Competitive Pricing Behavior in the Auto Market_MkS2001.pdf attachment

0 1658 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Overcoming the Early Entrant Advantage-The Role of Alignable and Nonalignable Di attachment

0 2320 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Deep and Surface Cues-Brand Extension Evaluations by Children and Adults_JCR2002 attachment

0 2043 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Activating Sound and Meaning-The Role of Language Proficiency in Bilingual Consu attachment

0 1691 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Individual Marketing with Imperfect Targetability_MkS2001.pdf attachment

0 1542 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Competitive Coupon Targeting_MkS1995.pdf attachment

0 1658 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Price competition competition and compatibility_MS1995.pdf attachment

0 1580 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Kalman Filter Estimation of New Product Diffusion Models_JMR1997.pdf attachment

0 1944 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Electronic Tickets, Smart Cards, and Online Prepayments-When and How to Advance attachment

0 1966 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Cross-market Network Effect with Asymmetric Customer Loyalty_MkS forthcoming.pdf attachment

0 2296 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

The Influence of Purchase Quantity and Display Format on Consumer Preference for attachment

0 2548 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

On the External Validity of Experiments in Consumer Research_JCR 1982.pdf attachment

0 1878 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Buyers Subjective Perceptions of Price_JMR 1973.pdf attachment

0 1772 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

An Empirical Analysis of Price Endings with Scanner Data_JCR 1997.pdf attachment

0 1931 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

A Reference Price Model of Brand Choice for Frequently Purchased Products_JCR 19 attachment

0 1819 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Understanding Reference-Price Shoppers-A Within- and Cross_Category Analysis_JMR attachment

0 1903 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Product Strategy for Innovators in Markets with Network effects_MkS2004.pdf attachment

0 1565 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Improving Effectiveness of Customer Service in a Cost-Efficient Way.pdf attachment

0 2036 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

An Empirical Investigation of the Spillover Effects of Advertising and Sales Pro attachment

0 1719 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Adaptive Learning and Proactive Customer Relationship Management.pdf attachment

0 1766 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Modeling Online Browsing and Path Analysis Using Clickstream Data_MkS 2004.pdf attachment

0 1814 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

he Acceleration Effect in Forecasting Industrial Shipments_JM1963.pd attachment

0 1567 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

A Heuristic Program for Locating Warehouses_MkS1963.pdf attachment

0 1186 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Measures of perceived risk_MS 99.pdf attachment

0 1467 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Conflict and confidence in consumer judgments_JCR 2003.pdf attachment

0 1800 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Attribute conflict and preference uncertainty_MS 2000.pdf attachment

0 1793 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Perceived Quality_Customer expectation distribution_MS 99 attachment

0 1664 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

Disappointment and Regret_MS 97 attachment

0 1376 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2004_Market Roll-Out and Retailer Adoption for New Brands_Bronnenberg et a attachment

0 1582 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2003_R&D, Marketing, and the Success of Next-Generation Products_Elie Ofe attachment

0 1250 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2003_Fast Polyhedral Adaptive Conjoint Estimation_Toubia et al attachment

0 1626 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2002_How Much Does the Market Value an Improvement in a Product Attribute_Eli attachment

0 1893 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_The Category-Demand Effects of Price Promotions_Nijs et al attachment

0 1850 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_Individual Marketing with Imperfect Targetability_Chen et a attachment

0 1619 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2001_Electronic Tickets, Smart Cards, and Online Prepayments- When and How to attachment

0 1631 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Wine online Search costs and competition on price, quality, and distribu attachment

0 1537 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Markets for Product Modification Information_Iyer et al attachment

0 1280 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS2000_Collaborating to Compete_Amaldoss et al attachment

0 1330 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1999_Bundling Information Goods- Pricing, Profit attachment

0 1743 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1996_Decision-Making Under Uncertainty_Capturing Dynamic Brand Choice Process attachment

0 1317 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1995_the Persistence of Marketing Effects on Sales_Marnik G. DeKimpe et al attachment

0 1789 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1995_the Introduction and Performance of Store Brnads_Jagmohan S. Raju et al attachment

0 1481 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1994_Customer Base Analysis_an Industrial Purchase Process Application_David attachment

0 1273 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_The voice of the customer_Griffin Abbie attachment

0 1360 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_the Voice of the Customer_Abbie Griffin et al attachment

0 1509 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1993_Modeling multiple sources of heterogeneity in multinomial logit models M attachment

0 1656 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1991_Inverstigating Household Purchase Timing Decisions_a Conditional Hazard attachment

0 1942 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1990_Untangling the Effects of Purchase Reinforcement and Advertising Carryov attachment

0 1814 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1989_Determinants of continuity in conventional industrial channel dyads_Ande attachment

0 1858 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1983_Managing channel profits_Jeuland Abel. attachment

0 1387 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

MkS1983_Defensive marketing strategy_Hauser John attachment

0 1293 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2004_Valuing Customers_Sunil Gupta et al attachment

0 1895 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2001_Satisfaction, Repurchase Intent, and Repurchase Behavior Investigating t attachment

0 1591 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Internet Recommendation Systems_Asim Ansari attachment

0 1586 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Control Mechanisms and the Relationship Life Cycle Implications for Safe attachment

0 1896 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_Consumer Choice Between Hedonic and Utilitarian Goods_Ravi Dhar attachment

0 1602 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JMR2000_A Multiple-Layer Model of Market-Oriented Organizational Culture Measure attachment

0 1715 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2002_consumer trust, value, and loyalty in relational exchanges attachment

0 2409 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

M2002_Building Brand Community_James H McAlexander attachment

0 1649 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2001_Some New Thoughts on Conceptualizing Perceived Service Quality A Hierarch attachment

0 1485 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

M2000_Self-Service Technologies-- Understanding Customer attachment

0 1446 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_Opportunism in Interfirm Relationships Forms, Outcomes, and Solutions _Ke attachment

0 1629 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_on the profitability of long-life customers in a noncontractual setting_w attachment

0 1702 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_no pain, no gain, a critical review of the literature on attachment

0 1231 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

JM2000_A Benefit Congruency Framework of Sales Promotion Effectiveness _Pierre C attachment

0 2403 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

价格理论 attachment

1 1248 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

经济学原理 attachment

0 1335 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

经济增长理论 attachment

0 1341 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

业务员培训教材 attachment

0 1330 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

未来时速 attachment

0 1599 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

时尚广告纵览 attachment

0 1066 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

广告心理战 attachment

0 1206 iwomma:2009-2-25 发表 | 最后回复:iwomma2009-2-25

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