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雷达卡
2010年中国餐饮行业投资研究报告
目录
第一章 中国餐饮行业概况.........................................................................................1
1.1 餐饮行业界定及分类.....................................................................................1
1.2 餐饮的行业特性.............................................................................................2
1.3 餐饮行业发展历程.........................................................................................2
1.4 餐饮行业在国民经济中的地位.....................................................................3
第二章中国餐饮行业发展环境分析.........................................................................4
2.1 宏观经济环境分析.........................................................................................4
2.2 宏观经济环境变化对餐饮行业的影响.........................................................5
2.3 餐饮相关政策与法规.....................................................................................7
第三章中国餐饮行业市场分析.................................................................................8
3.1 中国餐饮行业市场概况.................................................................................8
3.2 中国餐饮行业细分市场分析.......................................................................17
3.3 中国餐饮行业区域市场分析.......................................................................23
第四章中国餐饮行业重点企业...............................................................................30
4.1 洋快餐：百盛(中国)、麦当劳(中国).......................................................30
4.2 老字号：全聚德、西安饮食.......................................................................33
4.3 连锁中餐：小肥羊、味千中国...................................................................35
4.4送餐王：福记食品........................................................................................39
第五章中国餐饮行业风险分析...............................................................................41
5.1 宏观经济环境变化风险...............................................................................41
5.2 餐饮行业政策风险.......................................................................................42
5.3 餐饮行业市场竞争风险...............................................................................43
5.4 餐饮行业原材料价格波动风险...................................................................44
5.5 其他风险.......................................................................................................45
第六章中国餐饮行业投资建议...............................................................................45
6.1 餐饮行业投资机会.......................................................................................45
6.2 餐饮行业投资策略.......................................................................................50
6.3 餐饮行业投资风险防范...............................................................................53
附件一国际餐饮行业概况.......................................................................................58
附件二 2008年中国餐饮百强企业名录..................................................................67
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