To disseminate the strategic direction, managers should use the vision and mission as management
tools. Having them posted in prominent places around the organization is a start, but
they have to be taken off the wall and used. They should be regularly discussed at staff meetings,
and should be used as guides in establishing priorities. For example, Pulse in Zambia was
considering launching a new loan product that promised to be quite profitable, but after
analysing the product against its mission, the senior management team realized that the product
was not consistent with its strategic direction and they dropped the idea.红色字体求高人翻译