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雷达卡
咨询行业衰落的原因是什么？
Whatare the reasons for the decline of consulting?
近几年来咨询公司的衰落是有目共睹的：项目金额越来越少，同行间用价格战恶性竞争，从业者的收入也在降低，还面临甲方内部咨询团队的竞争压力...
Inrecent years, the decline of consulting companies is obvious to all: theproject amount is getting less and less, the vicious competition among peers isusing the price war, the income of practitioners is also decreasing, and theyare also facing the competitive pressure from Party A's internal consultingteam...
咨询行业原本站在金字塔顶尖，扮演着企业拯救者和导师的角色，可现在为何不断下滑？
Whyis the consulting industry, once at the top of the pyramid, the savior andmentor of companies, declining?
有人认为，这是因为互联网的出现导致了信息流动大大加快，于是靠贩卖信息落差的咨询公司的竞争力就下滑了。例如顾问们的那些分析工具和理论模型现在客户也逐渐掌握了。
Someargue that this is because the Internet has made the flow of information somuch faster that consultancies that rely on selling information gaps havebecome less competitive. Consultants' analytical tools and theoretical models,for example, are now in the client's grasp.
但是，咨询提供给客户的思路和方法绝非靠网络检索就能获得，而是一种定制化的解决方案，其基础是深刻的行业认知。
However,consulting provides clients with ideas and methods that can not be obtained bya web search, but a customized solution based on deep industry knowledge.
先说结论，咨询行业在国内压根就还没完全做起来，且目前已基本损失了拥有超高溢价的传统战略咨询这一奢侈品产品，未来将拓宽业务面并开始向外包化、人才租赁的形式进行发展而这一切都不是主动为之，更多的是被动为之，不是顺应时代而是被时代的趋势推着走，其中很大一部分原因是由于合伙制导致的，即个体利益无法与公司的良好发展相一致，除此之外也和国内的市场环境有较大关系
firstsay conclusion, consulting industry in domestic haven'tcompletely done at all, and now has been largely lost own ultra premiumtraditional consulting the luxury products, the future will broaden thebusiness and start to outsourcing, the development of all forms of employeeleasing in not active, is more of a passive, not adapt to changing times but isthe trend of the era pushes away, A large part of this is due to thepartnership system, that is, individual interests can not be consistent withthe good development of the company, in addition to the domestic marketenvironment has a greater relationship
<1>咨询行业辉煌不再 其注定走下坡路，目前只是回归了它应该有的样子
一个顶级咨询公司，那时候公司刚进中国市场，大家都觉得你是大牛，掏出大把的钱想让你提建议出规划，这种高溢价的生意赚得可真是太爽了
The consulting industry's glories are no longer doomed todecline, but are just returning to what they should be
Atthat time, a top consulting company just entered the Chinese market, everyonethought you were a big shot, and offered a lot of money for your advice andplanning. Such a high premium business was very enjoyable
随着时代的发展，信息搜集越来越方便，如果甲方有自己的行业专家、数据、策略团队，可以试试检测业务情况，关注长期策略，并及时落地，所带来的效益比花大价钱请咨询公司做项目，从零开始访谈、学习方法论高效很多。从前咨询公司交甲方做风控业务，现在反过来了，作为甲方反而要给咨询公司上课，让顾问们了解最新的的行业动态、产品创新、数字转型、市场营销与推广模式。
Withthe development of The Times, information collection is more and moreconvenient. If Party A has its own industry experts, data and strategy team, itcan monitor business situation , pay attention to long-term strategy, and landin time. The benefits brought by it are much more efficient than spending a lotof money to ask consulting companies to do projects, start interviews fromscratch, and learn methodology. In the past, theconsulting company entrusted Party A with the business of risk control. Now, asParty A, it has to give lessons to the consulting company and let theconsultants know the latest industry trends, product innovation, digitaltransformation, marketing and promotion mode.
<2>拓宽业务面并开始向外包化、人才租赁的形式进行发展，这是必然趋势
聊完战略咨询没落，再聊聊整个咨询行业的变革和趋势吧
现在战略项目越来越少了，需要落地的项目越来越多了，客户明白了咨询公司的套路，咨询公司为了糊口也不得不开始做需要更多人头但赚钱很累的落地项目了
（2）It is an inevitable trend to broaden its business scope andbegin to develop in the form of outsourcing and talent leasing
Now Clients understand the routines ofconsulting companies. In order to make a living, consulting companies have tostart to do landing projects that require more resource but are very tired ofmaking money
这些一般属于管理以及运营咨询，特点就是得堆人头啊，缺人可不行，这种落地项目都不是客户自己不能做，而是为了一个短期的项目，出一个团队或者招一波人不值得，那还不如找咨询公司来做，好使唤听话，周末还能加班，平时不想做的还能丢给他们一并做了，多香这也就是所谓的人才租赁，如果项目内容再低级点那就是纯外包了，我单纯就是外包给你做，我甲方高贵的员工才不做这些dirty work.
These generally belongs to the management andoperation consulting, which can not lack ofpeople. IN the view of customers,for a short term project, to setup a team or a wave ofpeople is not worth, that it is better to find a consultancy company to do,good and obedient, can work overtime over the weekend, don't want to do atordinary times can also throw gave them together, this is the so-called talentleasing, if the project content is lower, it is pure outsourcing, Isimply outsource to you, my noble employees do not do the dirty work.
因为整个咨询行业的潜在收入是来自甲方每年的预算，假设市场上甲方每年的预算都差不多，那如果我只做一类业务是不是能获得的市场规模就不够大
The reason is that the potential income of thewhole consulting industry comes from the annual budget of Party A. Assuming that the annual budget of Party A issimilar in the market, if I only do one kind of business, the market scale willnot be large enough.
<3> domestic and foreign consultingmarket environment is very different, domestic consulting did not do at all,the overall view is now at a crossroads rather than decline
国内外咨询市场环境差异大，国内咨询压根没做起来，整体来看目前在十字路口而非衰落
因为中国的咨询市场和国外的咨询市场完全是两个市场，就我个人的感受而言，我们这边不太信任专业服务机构，在咨询公司的光环丢失后，不太愿意掏钱了, 除此之外还喜欢不付尾款以及不按合同来走，整体市场不够规范和专业，
Because of China's consulting market and foreignmarket consulting is completely two markets, in termsof my personal feelings, we don't trust the professional services firm, here inthe consulting company after the loss of the aura, are reluctant to pay inaddition also like not to pay the balance payment and not to walk in thecontract, the overall market is not standard and professional.
这一点相信同时做过外企客户（尤其是国外的）和民企客户的咨询从业者来说一定深有感悟在度过了初进中国市场的声誉鼎盛期后，随着外企客户的减少，整个咨询行业的市场环境就变得不那么舒适和乐观了，相信专业服务机构的客户少了，同时即便愿意掏钱的客户也喜欢克扣尾款这个环境着实不怎么好，而对于国外而言整个咨询行业起步更早，甲方也更偏向把专业的事情交给专业的人做，虽然无法避免规模化与外包化的趋势但整体市场相较国内是成熟太多了
Had this believe that at thesame time foreign clients (especially overseas) and corporation customerconsultation practitioners must have deep comprehension in the early into the Chinesemarket with extreme high reputation .With fewer foreign customers, theconsulting market environment will become less comfortable and optimistic, believethat the professional services firm customers less, At the same time, evencustomers who are willing to pay the money also like to skimp on balancepayment, which is really not a good environment. For foreign countries, thewhole consulting industry started earlier, and Party A is more inclined to giveprofessional work to professional people. Although the trend of scale andoutsourcing cannot be avoided, the overall market is too mature compared withdomestic market
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