发帖
雷达卡
Study of Online Selling
Chris Paul
Network is to make full use of direct sales model to achieve the advantages of Internet business and information communication between the customer, product customization, product delivery and other functions of the network marketing model.Enterprises have adopted the model line-line configuration system, ordering system, billing system and the commodity distribution system. Among them, Fu configuration system is a specially designed digital system required products, is moving the online system. Customers can use it to design their own products and services required, from the characteristic combination of price and delivery and many other menu selection, customer choice to the supplier’s manufacturing system signal to initiate the procurement, assembly and delivery system.Specific operation is as follows: network marketing companies first produced grain for their modular design, a product is divided into several separate, optional parts can be freely combined, and then place your own e-commerce system through the website for customer choice; When customers log on to the station after the company ridicule. You can choose to enter different market segments, and then provides online business products, and according to customer’s system configuration and price list refer to the product, the customer according to the needs of the reference standard to choose their own products, or according to the optional components to customize their own need. If the customer is satisfied with some choice to enterprises through the online system to place orders. When the company offered the choice not to meet customer needs. Customers can tell the direct level, and enterprises to communicate with customers, customer added to the product design to make the customer demand information to be reflected in product design. Finally, the customer submit the order, the order sent directly to enterprises, to specific business departments, and business operations accordingly to order, customers can track orders through the website at any time the treatment process. The model is a typical production to order and direct sales network marketing model, it is common in the traditional channels, the high commission agents and retailers disappear, while inventory costs are greatly reduced, so that their products have a certain price advantage. The key point of this mode is to control the relationship between customers and suppliers, the key control well, the business will be of considerable value. The model’s advantages are: For enterprises, the first customers through the Internet to make recommendations directly to the business and purchasing needs, companies can achieve on the products, services and competition in the immediate feedback, and through the database and just network control technology very easy to deal with each customer order and demand; and needs of target customers based on the production and marketing decisions, and recommendations from customers, to identify business needs and requirements of the deficiency in the maximum to meet customer demand,improve the efficiency of marketing decisions, reduce marketing costs, lower costs, higher profits for the enterprises. Second, because business is based on the order for production, so make the asset better flow and the Congress to reduce inventory.For users, the model incorporates most of the intermediate links. And to provide more detailed product information. Buyers can quickly and easily compare product features and prices. Residing in the product selection to a more active position, needs and buying behavior trends are more rational, pre-purchase decision-making process is simplified greatly: the enterprise through network marketing, distribution channels canceled towel agents at all levels of distribution costs, Mu and products to reduce the price of assembly, thus saving the customer.
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