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Advertising: Stimulant or Suppressant of Online Word of Mouth?



This article is not included in your organization's subscription. However, you may be able to access this article under your organization's agreement with Elsevier.




Jie Fenga, and Purushottam Papatlab, ,

a Economics & Business Divsion, SUNY Oneonta, 224 Netzer Administration Building, Oneonta, NY 13820, USA
b School of Business Administration, University of Wisconsin–Milwaukee 3202 N. Maryland Avenue, Milwaukee, WI 53211, USA

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Journal of Interactive Marketing
Volume 25, Issue 2, May 2011, Pages 75-84


http://www.sciencedirect.com/science/article/pii/S1094996810000733

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