1、Title: Rethinking Service and Channel Strategies after the Hype, in Makolm, J. and Orthofer eds
Journal: ETaxation State & Perspectives
Authors: Ebbers, W., Pieterson, W. and Noordman, H. Rethinking
2、Channel Expansion Theory:A dynamic view of media and information richness perceptions
Academy of Management Best Papers Proceedings 1994
Carlson, J.R. and Zmud, R.W.
3、Consumers in a multichannel environment: Product utility, process utility, and channel choice
Journal of Interactive Marketing
Balasubramanian, Sridhar Raghunathan, Rajagopal Mahajan, Vijay
http://dx.doi.org/10.1002/dir.20032



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