第7版Managing Innovation: Integrating Technological, Market

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书籍，第7版Managing Innovation: Integrating Technological, Market and Organizational Change (7th ed) (2020)

作者：Joe Tidd, John R. Bessant

出版时间：2020年12月

出版社：Wiley

内容简介：Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.

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关键词：Integrating Innovation Technolog Managing Logical

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