Laura Ashley and Federal Express Strategic Alliance

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【案例名称】Laura Ashley and Federal Express Strategic Alliance

【作者】Gary W. Loveman, Robert T. Anthony

【页数】14

【格式】PDF

【语言】英语

【出版日期】1992年10月8日

【修正日期】1996年12月4日

【学科】管理业务 (Service Management)

【案例编号】693050-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/693050-PDF-ENG

【简介】

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely structured partnership, Federal Express essentially takes over the warehouse and distribution activities formerly handled by Laura Ashley. The alliance is path breaking due to its largely informal structure, based more on trust and mutual benefit than on complicated rules and measures.

【涉及课题】

Customer service; Distribution; International business; Partnerships; Service management

【背景】

    * Geographic: England
    * Industry: Apparel
    * Industry: Home furnishings
    * Event Year Begin: 1992
    * Event Year End: 1992

【下载】

http://www.mbabbs.com/thread-452-1-1.html

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关键词：Strategic alliance Strateg express Federal customer product service Robert system