Coloplast A/S - Organizational Challenges in Offshoring

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【案例名称】Coloplast A/S - Organizational Challenges in Offshoring

【作者】Torben Pedersen, Jacob Pyndt, Bo Nielsen

【页数】16

【格式】PDF

【语言】英语

【出版日期】2008年7月5日

【学科】运营管理 (Operations Management)

【案例编号】908M31-PDF-ENG

【来源】Richard Ivey School of Business Foundation

【网页】http://cb.hbsp.harvard.edu/cb/product/908M31-PDF-ENG

【简介】

Coloplast's future global manufacturing strategy was based on relocation of volume production of mature product lines to low cost countries like Hungary and China, whereas most creative and innovative activities (pilot production, ramp-up and range care) were held captive in Denmark. The large scale project of offshoring, first volume production and later perhaps other activities, to Tatabanya, Hungary constituted a major shift in the operational strategy for Coloplast, which resulted in a series of organizational and managerial challenges. An important feature of the case is the surprise to the management team of how challenging it was to globalize the operations despite Coloplast's international experience operating a network of subsidiaries in more than 26 countries. The management team learned a lesson of how important it is to have the structure, the organization and the mindset in place when offshoring production. Sourcing internationally is obviously very different from selling internationally as it involves the entire organization. The learning process of the management team and the challenges they faced is unfolded in this case.

【学习目标】

This case examines the organizational and managerial challenges involved in offshoring parts of the value-chain activities to a foreign country. Students are asked to evaluate the appropriateness of the choice and mode of location of production as well as to discuss the internal organizational challenges that follow a major offshoring decision. This case is suitable for use in both undergraduate and graduate courses in international corporate strategy, international management, international human resource management, supply-chain management, cross-border strategic management and international business studies in general.

【涉及课题】

Human resource management; Information systems; Operations management; Organizational behavior

【背景】

• Geographic: Denmark
• Geographic: Hungary
• Industry: Plastics & rubber products
  

【下载】

http://www.mbabbs.com/thread-282-1-1.html

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关键词：Organization Challenges offshoring Challenge ATION Business product future volume 英语