Mrs. Fields Cookies

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【案例名称】Mrs. Fields Cookies

【作者】James I. Cash Jr., Keri Ostrofsky

【页数】17

【格式】PDF

【语言】英语

【出版日期】1988年9月26日

【修订日期】1993年9月14日

【学科】信息技术 (Information Technology)

【案例编号】189056-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/189056-PDF-ENG

【简介】

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy.

【涉及课题】

Acquisitions; Business growth; Information management; Information systems; Management philosophy; Operations management

【背景】

    * Geographic: California
    * Geographic: Utah
    * Industry: Food
    * Industry: Supermarkets
    * Company Employee Count: 8,000
    * Event Year Begin: 1988
    * Event Year End: 1988

【下载】

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关键词：cookies fields Cookie field Cook specialty Cookies 信息技术 selling company