Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
Vijay Mahajan, Eitan Muller and Roger A. Kerin
Management Science
Vol. 30, No. 12 (Dec., 1984), pp. 1389-1404
http://www.jstor.org/pss/2631468
|
楼主: xiaojia0459
|
844
1
[文献求助] .jstor.文献求助 |

|
副教授 22%
-
|
| ||
|
|
| ||||||||||||||||||||
jg-xs1京ICP备16021002号-2 京B2-20170662号
京公网安备 11010802022788号
论坛法律顾问:王进律师
知识产权保护声明
免责及隐私声明


