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【案例名称】Cellular Telecommunications: An Industry Driven by Intellectual Property and Technical Standards
【作者】Robert A. Burgelman, Margaret LaBrecque, David W. Hoyt, Amanda Silverman
【页数】28
【格式】PDF
【语言】英语
【出版日期】2009年8月18日
【学科】策略 (Strategy)
【案例编号】SM177-PDF-ENG
【来源】Stanford Graduate School of Business
【网页】http://cb.hbsp.harvard.edu/cb/product/SM177-PDF-ENG
【简介】
By 2009, just 30 years after they had been commercially introduced cellular phones were used by billions of people worldwide. This note reviews the development of the cellular telecommunications industry, with particular emphasis on the role of intellectual property and technical standards. Throughout the industry's history, companies owning intellectual property (IP) actively advocated for standards to be adopted that incorporated their IP. Once standards were adopted, companies with strong IP positions were positioned to reap substantial financial rewards. This has led to intense competition over the standards process. This note covers developments to 2009, including work on standards for fourth generation (4G) cellular systems. However, its primary focus is on the earlier struggles between TDMA and CDMA technologies, and the role of Qualcomm in influencing the standards-setting process.
【学习目的】
This note provides a background for discussion of the cellular telecommunications industry, and a basis for discussing the role of technical standards and intellectual property in a new, developing industry. It can also be used to facilitate a discussion of how technical standards can be influenced to benefit a particular company.
【涉及课题】
Patents; Strategy
【背景】
* Industry: Cellular telephones
* Industry: Professional, scientific & technical services
* Industry: Wireless telecommunications carriers
【下载】
http://www.mbabbs.com/thread-1262-1-1.html
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