Jonah Berger and Eric M Schwartz (2011). What Drives Immediate and Ongoing Word of Mouth? Journal of Marketing Research: Vol. 48, No. 5, pp. 869-880.
http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.5.869?journalCode=jmkr
|
楼主: pplain
|
918
5
[文献] 求正式版文献一篇 |

|
已卖:270份资源 院士 8%
-
|
| ||
|
|
jg-xs1京ICP备16021002号-2 京B2-20170662号
京公网安备 11010802022788号
论坛法律顾问:王进律师
知识产权保护声明
免责及隐私声明


