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qrj69 发表于 2012-1-13 10:00:57 |AI写论文

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1、
作者：Feng, Juan and Xie, Jinhong
题目：Performance-Based Advertising: Price and Advertising as Signals of Product Quality
来源：SSRN
参考网址：http://ssrn.com/abstract=1027296

2、
作者：Xie, Jinhong and Gerstner, Eitan
题目：Service Escape: Profiting from Customer Cancellations
来源：ssrn
参考网址：http://ssrn.com/abstract=732363

3、
作者：Yuxin Chen,Jinhong Xie
题目：Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage
来源： Marketing Science, November/December 2011, 30 (6)
参考网址：http://marketsci.highwire.org/content/26/1/52.short

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关键词：英文文献 Implications cancellation Advertising performance 英文文献 Network

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沙发

liuningzheng 发表于 2012-1-13 10:06:46

Cross-Market Network Effect with Asymmetric Customer Loyalty.pdf (188.06 KB, 需要: 30 个论坛币)

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liuningzheng 发表于 2012-1-13 10:19:59

Service Escape.pdf (166.96 KB, 需要: 30 个论坛币)

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zb0205

发表于 2012-1-13 10:25:20

3篇.rar (408.56 KB) 本附件包括：
Cross-Market Network Effect with Asymmetric Customer Loyalty Implications for Competitive Advantage.pdf
Service Escape Profiting from Customer Cancellations.pdf
Performance-Based Advertising Price and Advertising as Signals of Product Quality.pdf

Service Escape Profiting from Customer Cancellations.pdf
下载链接: https://bbs.pinggu.org/a-1029771.html

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