A Guide to Public Relations Research, Measurement, and Evaluation

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Textbook: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Author(s): David Michaelson

Description:
This reference textbook includes new treatments on each of these subjects with the overall emphasis of the textbook expanding from how to do research, measurement, and evaluation (best practices) to also include what needs to be measured (standards).



A Guide to Public Relations Research, Measurement, and Evaluation.pdf (3.43 MB, 需要: RMB 19 元)

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关键词：Measurement Evaluation MEASUREMEN relations Valuation