关系营销大师著作：Total Relationship Marketing 2nd Edition

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

[size=120%]

[size=120%]Total Relationship Marketing
By Evert Gummesson

---

• Publisher:   Butterworth-Heinemann
• Number Of Pages:   320
• Publication Date:   2002-07-15
• ISBN-10 / ASIN:   0750654074
• ISBN-13 / EAN:   9780750654074
• Binding:   Paperback
  

Product Description:

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.

A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in Total Relationship Marketing Gummesson.pdf (1.48 MB, 需要: 10 个论坛币)

2012-3-10 16:57:04 上传

大师级学术著作：关系营销
需要: 10 个论坛币  [购买]

depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏3 回帖

关键词：relationship relations Marketing relation Edition Relationship Marketing 2nd Edition

本书为研究现代营销理论及其发展的学者必读经典好书之一，希望对大家的学习和研究有些许帮助！

感觉对我的学习非常有帮助  谢谢

欢迎常来营销版交流分享

有中文版的吗？