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[课件与讲义] 关系营销大师著作:Total Relationship Marketing 2nd Edition [分享]

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davidldy 发表于 2012-3-10 17:12:28 |显示全部楼层
[size=120%]

[size=120%]Total Relationship Marketing
By Evert Gummesson


  • Publisher:   Butterworth-Heinemann
  • Number Of Pages:   320
  • Publication Date:   2002-07-15
  • ISBN-10 / ASIN:   0750654074
  • ISBN-13 / EAN:   9780750654074
  • Binding:   Paperback


Product Description:

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.

A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in Total Relationship Marketing Gummesson.pdf (1.48 MB, 需要: 10 个论坛币) depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.

关键词:relationship relations Marketing relation Edition Relationship Marketing 2nd Edition

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davidldy 发表于 2012-3-12 17:40:15 |显示全部楼层
本书为研究现代营销理论及其发展的学者必读经典好书之一,希望对大家的学习和研究有些许帮助!
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55阿百川 发表于 2012-6-5 14:35:25 |显示全部楼层
感觉对我的学习非常有帮助  谢谢
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inankai 发表于 2015-5-4 18:27:19 |显示全部楼层

欢迎常来营销版交流分享
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zzjjzz22 发表于 2015-7-23 11:30:20 |显示全部楼层
有中文版的吗?
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