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IBM研究报告：SMB Retail Banking Industry Brief
６６页 October 2002 pdf
89396.pdf
(668.9 KB, 需要: 4 个论坛币)
The primary objective of any bank, just like any other business, is to generate a profit by selling goods and
services. The primary difference is the commodity for sale in a bank is money. The products that they have
are loans, deposits and the variety of other financial services that they sell in the marketplace. Top
objectives include:
Obtain low cost funds,
Generate revenue for the bank,
Control operating costs,
Maintain and grow customer loyalty, and
Manage risk.
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