20120509 Follow Me Lenovo launches smart TV in China

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Lenovo launches smart TV in China
By Yuntao Huang and Lee Chyen Yee

BEIJING/HONG KONG, May 8 (Reuters) - What a difference nearly 50 years makes. Although the exact origins are lost to time, it was around 1965 that the phrases "boob tube" and "idiot box" were coined（造新词） to describe the small cathode-ray tube television and the content broadcast on it that many thought foolish.
Fast-forward to 2012 and it's the era of the "smart TV," a slim and stylish - and large - LED flatscreen model connected to the Internet that allows viewers to download movies, play video games and Skype their relatives around the world.
Smart TVs are also the latest battleground for technology giants like Apple Inc, Samsung Electronics Co Ltd and Lenovo Group Ltd, each of which is trying to capture the eyeballs and wallets of consumers hungry for content displayed in the comfort of their home in 3D on a high-definition screen.
The latest entry in the market was unveiled in Beijing by Lenovo on Tuesday, where the world's second-largest PC maker showcased its 55-inch K91 smart TVs to attendees who were reading Sina microblogs, playing simulated tennis and watching the movie "Inception" (盗梦空间）on demo models.
While relatively established in other parts of the world, smart TVs have been slow to catch on in China because of restrictions on content and the concept itself is relatively new.
The K-series is Lenovo's first smart TV and the company decided to launch it on its home turf because it said it would be easier to negotiate content deals in China.
"We been very busy this spring sowing seeds for the future," Lenovo's CEO and chairman, Yang Yuanqing, said during the launch. "Lenovo not only wants to be a leading PC vendor, it also wants to be a global leader in providing Internet consumer devices."
Lenovo may have to play catch-up in the rest of the world as tech heavyweights Samsung and Apple power ahead with their own offerings. Another Korean firm, LG Electronics Inc, the world's No.2 TV maker, plans to launch Internet-enabled TV based on Google's platform in the United States in May.
"Whatever Apple does, it sets the trend for some other PC makers," said Vincent Chen, an analyst at Yuanta Securities in Taipei. "For Lenovo, the smart TV is a good strategy for it to consolidate its market share in China. However, content will be the biggest obstacle for Lenovo's smart TVs to be sold outside of China."

DIVERSIFICATION
Lenovo, which has been diversifying into making its Lephone smartphones and Lepad tablet PCs, derived more than 40 percent of its total nine-month sales of $22 billion in 2011 from China.
Analysts said Lenovo had been dominant in the traditional PC sector, but its foray into（涉足） smartphones, tablet PCs and now smart TVs, has not been as successful.
The launch of its smart TVs will unlikely have an immediate boost on Lenovo's earnings in coming quarters since it is only being sold in China. By 2015, smart TVs will make up about half of total TVs shipped globally, Lenovo executives said.
Lenovo's smart TV, which comes in four models with prices ranging from 6,499 yuan ($1,032) to 14,999 yuan, uses a Qualcomm Inc processor and runs Google Inc's Android 4.0 operating system.
Lenovo plans to start selling its smart TV this month at electronics retailer Suning stores in nine cities: Beijing, Tianjin, Shanghai, Nanjing, Suzhou, Hangzhou, Ningbo, Guangzhou and Shenzhen.
The company is already selling a console that could be paired with the new smart TV. The company's Eedoo unit in April launched the CT510 console that will compete with Microsoft Inc's XBox Kinect and Sony Corp's Playstation.
However, Lenovo said its CT510 device is primarily an exercise and entertainment device since sales of so-called gaming consoles are banned in China.
Lenovo's shares fell 4.2 percent on Tuesday, underperforming the main Hang Seng Index's 0.4 percent loss.



PS: Launching smart TV in China is a strategic step for Lenovo to chase China's big market.China's market is indeed immense,although smart TV is not popular.In this area,Lenovo have many strong rivals,like APP and LG.How to strengthen its competitiveness and how to  make its advantages into full play,I am looking forward to your analysis.

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关键词：launches Launch follow Lenovo smart Lenovo China

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不错，顶一下

I have little knowledge of so called "smart TV", and neither of high tech industry competetion. There are so many technical dragons and the industry itself is swtiching too swiftly.

Luckily, I know something about Ienovo, as defined by the author, the second largest PC maker. It is a humiliation rather than compliment, given PC maker is a kind of dinosaurs, heavy, seemingly audacious, but actually lumber and with lowest profit, no promise for breakthrough. Yet this dinosaurs is not created by Ienovo, since everyone knows it was bought from Microsoft.

The fundamental problem of Ienovo, is common, shared by all other Chinese firms, no innovation, no industry upgrade Ienovo already went into Smart phone industry, as Huawei, Zhongxing, but till now, Chinese smart phones are copying from Iphone and Android. I don't know their inherent capability to further enhance their design and marketing, anyway, till now, no sign of catching up with Android can be discovered, not to mention Apple. It is not a big deal, Nokia also failed, Samsung almost. My point is ,don't hope Ienovo can survive through innovation. It sounds good and catchy, but will end in sorrow and tears.

I instinctly believe smart TV will be a wise choice, for two reasons. First, the techinical barrier seems low, easy to make and looks like customer-oriented (not geek oriented);second, native TV providers is advangtaged, since TV contents matter more than TV technology. So, let us harbor the best hope for Ienovo, after all, it is a 100% chinese owned company.

High  technology changes our daily life,  smart TV, IPAD, mobile phone, and so on.

Lower price strategy has two sides. I think it is better for Lenovo to build a lower price brand and makes its own Lenovo brand a high quality guarantee. It is sad for many consumers to see Thinkpad with lower price but lower quality as well.

Lenove benefited a lot from China in recent years, and most of them came from the PC-business like purchasing Thinkpad, which was already rubbished by IBM.But we should know that: the PC-time will be over quite soon. The most important thing to llive in this area is innovation like apple, otherwise they have to die. Change makes things different. Have a look at Samsung, and another look at Nokia,Blackberry...

The style of TV develops so fast from heavy and awkward format six years ago, to today's smart HDTV. The manafacturers are experiencing shuffles in high technology. One year ago, I saw  3D TV was on display in the supermarket.
However, the important role of TV is decreasing in China with the widespread of other electronic devices such as smart phone, ipad,internet and the rhythm of life becoming faster and faster.