Launches in Oncology: The elements of success[McKincey Cancer Center]

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目录:
1. Agility, speed and competitive mindset
They operate in an agile governing model allowing for competitive
entry and faster approvals.
2. Distinctive product strategy
They have a clearly defined product strategy underscored by strong
product planning.
3. Mastering market access
They know how to demonstrate value, are braced for increasingly
difficult access negotiations and effectively manage the evolving
stakeholder landscape.
4. Go to market models
They develop new approaches to maximize their launch opportunity.

Launches in Oncology The elements of success.pdf (3.37 MB, 需要: 1 个论坛币)

2018-5-14 14:32:24 上传

This paper aims to provide a structure for the specificities and what it takes to be successful.
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关键词：launches Oncology Elements Element Success 肿瘤 上市