Strategy analysis of Starbucks
组员:章辉 朱静 叶慧 张青 黄祎凡 姜盼
Key partner
Key activities
Key resources
Customer segments
Customer relationships
channels
value proposition
Cost and revenue
BUSINESS
MODEL
value proposition
Starbucks
“We’re not just selling a cup of coffee, we are providing an experience.”
------Howard Schultz


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