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CHAPTER6
ANALYZING CONSUMER MARKETS
LEARNING OBJECTIVES
Know how consumer characteristics influence buying decisionsKnow what major psychological processes influence consumer responses to the marketing programKnow how consumers make purchasing decisionsKnow how marketers analyze consumer decision-making
硕经管112班  赵欣                          North China Electric Power University
6.1WHAT INFLUENCES CONSUMER BEHAVIOR?
A consumer’s buying behavior is influenced by cultural, social, and personal fac ...

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关键词：市场营销 知名专家 psychologic Influences Objectives