Behavioral Finance 2.0

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Early behavioral finance studied the way people arrive at financial decisions and then tended to smile. This wasn’t malicious. Anyone who spends any length of time around people cannot help but be amazed at our foibles and quirks. The good news is that behavioral finance has moved well beyond amusement, and is now turning our behavioral challenges into behavioral solutions.

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关键词：behavioral Behavior Finance Financ Finan behavior finance

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