一、 Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, and Berend Wierenga A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth Marketing Science March/April 2010 29:348-365; published online before print August 26, 2009, doi:10.1287/mksc.1090.0520 二、 Jeonghye Choi, David R. Bell, and Leonard M. Lodish Traditional and IS-Enabled Customer Acquisition on the Internet Management Science April 2012 58:754-769; published online before print December 22, 2011, doi:10.1287/mnsc.1110.1447 三、 o Boğaçhan Çelen, o Shachar Kariv, o and Andrew Schotter
An Experimental Test of Advice and Social Learning Management Science 2010 56:1687-1701; published online before print September 3, 2010, doi:10.1287/mnsc.1100.1228
四、 o David Godes
The Strategic Impact of References in Business Markets Marketing Science March/April 2012 31:257-276; doi:10.1287/mksc.1110.0695
五、
o Garrett P. Sonnier, o Leigh McAlister, o and Oliver J. Rutz
A Dynamic Model of the Effect of Online Communications on Firm Sales Marketing Science July/August 2011 30:702-716; published online before print June 6, 2011, doi:10.1287/mksc.1110.0642
o 六、David Godes and o José C. Silva
Sequential and Temporal Dynamics of Online Opinion Marketing Science May/June 2012 31:448-473; published online before print August 25, 2011, doi:10.1287/mksc.1110.0653
七、
o Wendy W. Moe and o David A. Schweidel
Online Product Opinions: Incidence, Evaluation, and Evolution Marketing Science May/June 2012 31:372-386; published online before print August 25, 2011, doi:10.1287/mksc.1110.0662
八、
o Sanjeev Dewan and o Jui Ramaprasad
Research Note—Music Blogging, Online Sampling, and the Long Tail Information Systems Research isre.1110.0405; published online before print February 13, 2012, doi:10.1287/isre.1110.0405
九、
o Xiaoqing Jing and o Jinhong Xie
Group Buying: A New Mechanism for Selling Through Social Interactions Management Science 2011 57:1354-1372; doi:10.1287/mnsc.1110.1366
十、 o Paulo Albuquerque, o Polykarpos Pavlidis, o Udi Chatow, o Kay-Yut Chen, o and Zainab Jamal
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content Marketing Science May/June 2012 31:406-432; published online before print January 24, 2012, doi:10.1287/mksc.1110.0685
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