英文文献4篇,每篇30论坛币

1、【题 名】：Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
【作 者】：Yubo Chen, Qi Wang, Jinhong Xie
【期刊、会议、单位名称】：Journal of Marketing Research
【年, 卷(期), 起止页码】：2011,Vol. 48, No. 2, pp. 238-254.
【全文链接】：http://www.journals.marketingpow ... 38?journalCode=jmkr

2、【题 名】：Preference Minorities and the internet
【作 者】：Jeonghye Choi, David R. Bell
【期刊、会议、单位名称】：Journal of Marketing Research
【年, 卷(期), 起止页码】：2011,Vol. 48, No. 4, pp. 670-682.
【全文链接】：http://www.journals.marketingpow ... 70?journalCode=jmkr


3、【题 名】：Traditional and IS-Enabled Customer Acquisition on the Internet
【作 者】：Jeonghye Choi ,David R. Bell, Leonard M. Lodish
【期刊、会议、单位名称】：Management Science
【年, 卷(期), 起止页码】：December 2011 mnsc.1110.1447
【全文链接】：http://mansci.journal.informs.or ... .1110.1447.abstract

   
4、【题 名】：Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions
【作 者】：Adomavicius, G.;Tuzhilin, A.
【期刊、会议、单位名称】：Knowledge and Data Engineering, IEEE Transactions on
【年, 卷(期), 起止页码】：June 2005,Volume: 17 , Issue: 6
【全文链接】：http://ieeexplore.ieee.org/xpl/l ... Farnumber%3D1423975

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Preference Minorities and the internet

Traditional and IS-Enabled Customer Acquisition on the Internet

Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions

评分即可